Beauty Industry, Beauty Launches

Evo Switches to 50% PCR Plastic Packaging

The company also plans to localize production to reduce its carbon footprint and partner with Plastic Bank to reduce plastic pollution in waterways.

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By: Rachel Klemovitch

Assistant Editor

Evo hair care brand has given their packaging a makeover, switching to more eco-friendly options. New packaging is made with 50% post-consumer recycled (PCR) plastic. 
 
Box o’ Bollox, Cassius, Crop Strutters and Casual Act are the first of many evo products to utilize the new eco-friendly packaging. Bottles, tubes and travel-size products will also make the switch to PCR packaging. 
 
The PCR content used in evo’s packaging is locally sourced to create less virgin plastic and reduce the company’s carbon footprint by localizing production.
 
Evo also partnered with Canada-based for-profit social enterprise, Plastic Bank to help remove plastic from waterways and the ocean. For every evo product sold, the same amount of plastic is collected from the environment. 
 
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